Privacy Policy

WealthCounsel, LLC (“WealthCounsel” or “we”) is committed to protecting your privacy by disclosing our information practices in connection with the collection and use of personally identifiable information and complying with this policy. We are disclosing to you in this document:

  1. What personally identifiable information is collected from you by accessing the website;

  2. How the information is used;

  3. With whom the information may be shared;

  4. What choices are available to you regarding collection, use and distribution of the information; and

  5. The kind of security procedures that are in place to protect the loss, misuse or alteration of information under WealthCounsel control.

We will not disclose any nonpublic personal information about you to third parties except as described in this document or as otherwise required by law. If you feel that we are not abiding by this privacy policy, please contact us at [email protected].

Information Collection and Use

WealthCounsel is the sole owner of the information collected on the website (the "Website"). We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. We also collect information from our users at several different points on this Website and through other means, such as program registration forms accessible via, and from membership applications supplied in connection with WealthCounsel membership.

Member Information

In order to participate in the “Find an Estate Planner” directory (“Directory”) you must be either a member of WealthCounsel. We reserve the right to share data that we collect from members with affiliated businesses and for other restricted purposes. During membership application or renewal, we request your business and home contact information (such as name, address, telephone number and e-mail address).

We collect members’ business contact information for several reasons: 1) it is generally the preferred contact method by members receiving membership information from WealthCounsel, both electronic or regular mail; 2) we share this information with local WealthCounsel state forums for the purpose of providing you information about local member benefits, services and educational programs; 3) we use it for membership surveys to better serve you in the future; and 4) for restricted direct marketing purposes by third-party vendors 5) for use in member directories.

With the exception of information shared with WealthCounsel state forums, all other third parties with whom business contact information is shared are prohibited from releasing the information to anyone else or from using it for purposes other than those outlined above.

We collect members’ home contact information to contact you if mail to your business address is returned.

None of your home information is shared with any outside third-party vendor except with respect to technical services necessary to maintain or audit WealthCounsel 's database. These outside vendors are prohibited from sharing your home contact information with anyone else, unless you have provided your home address as your primary contact information.

Contact Information in the Directory

If you participate in the Directory, information that you have posted on the site, such as your e-mail address and other contact information, may be "scraped," or copied, from our Website by third parties who may use this information to market products or services to you. Please be aware that WealthCounsel has no way of controlling information posted on a publicly accessible Website, although the Website Terms of Use strictly prohibit this type of activity. Please also be aware that you are solely responsible for any personal information posted in connection with the Directory.

Website Surveys, Conference and Product Orders

We request information from the user on our order form when planning to attend a conference or to purchase a product or service from us. Attendees must provide contact information (such as name and shipping address) and financial information (credit card number, expiration date). This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, this contact information is used to get in touch with the user.

We may also post surveys on this Website that collect information from the respondent. Such information is not distributed to third parties but is used for purposes of monitoring and/or improving the Website or other services.


A "cookie" is a piece of data stored on the user's computer (including smartphones, tablets and other connected devices containing information about the user’s activity. Some cookies track sites visited by the Internet user and your browser for marketing purposes.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

  • We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.

  • Store information about your preferences, allowing us to customize our Website according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A "cookie" is a piece of data stored on the user's computer (including smartphones, tablets and other connected devices containing information about the user’s activity. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.

  • To provide you with information, products, or services that you request from us.

  • To fulfill any other purpose for which you provide it.

  • To provide you with notices about your account, including expiration and renewal notices.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  • To notify you about changes to our Website or any products or services we offer or provide though it.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties' goods and services that may be of interest to you.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.

  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of WealthCounsel's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by WealthCounsel about our Website users is among the assets transferred.

  • To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.

  • To fulfill the purpose for which you provide it.

  • For any other purpose disclosed by us when you provide the information.

  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

  • To enforce or apply our terms of use and other agreements, including for billing and collection purposes.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of WealthCounsel, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

California residents may have additional personal information rights and choices. Please see Your California Privacy Rights for more information.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. In addition to the rights explained in this privacy policy, California residents who provide personal information to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the personal information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year (e.g., requests made in the current year will receive information about the prior year). To obtain this information please write to us at: [email protected] — noting California Privacy Law in the subject line. To learn more about your California privacy rights, visit

Log Files

We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. We prohibit these companies in our contractual agreements from retaining, sharing, storing or using personally identifiable information for any secondary purposes.

We may partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.


The website contains links to other sites. Be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy policy applies solely to information collected by the Website.

Surveys and Contests

From time to time we may request information from users who participate in our surveys and contests, either via this Website, e-mail, or other media. Participation in these contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify any winners of prizes.


We take every commercially reasonable precaution to protect our users' information. When users submit sensitive information via the Website, that information is protected both online and off-line to the best of our ability.

When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with one of the leading encryption software in the industry - Secure Sockets Layer ("SSL"). While on a secure page, such as our order form, the lock icon on the address bar (also location bar or URL bar) becomes locked, as opposed to un-locked, or open, when you are just surfing. In addition, the URL will start with "https://" rather than "http://".

To further protect your security, when you place an order on the Website we discard your credit card information after the card is authorized. For this reason, you need to enter your credit card information with each order.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.]

If you have any questions about the security at our Website, you can send an email to [email protected].

Correction/Updating Personal Information

If a member or premium user's personally identifiable information changes (such as your zip code), we will endeavor to provide a way to correct, update or remove that user's personal data provided to us. This can usually be done through the "My Profile" link on the WealthCounsel, LLC Website, or by emailing our Member Services Department at [email protected].

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at [email protected].

Notification of Changes

We reserve the right to change this privacy policy, and if we do so we will post those changes on our Website so that you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. By accessing or using this Website, you agree to this privacy policy. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.